With mountain revenue, the hotel turns a profit!
Up to a few years ago, Revenue and the mountains appeared to be two planets as close to each other as Mercury and Neptune.
Vast distances which, little by little, we have been able to bridge over the course of time with a patient and mindful work of psychology, persuasion, communication and, obviously, with numerous results that leave no room for arguments or misunderstandings.
What hoteliers invariably find surprising about the implementation of our revenue techniques in the mountains are the Average Daily Rates results in certain weeks of the winter snow season and the remarkable (and, for them, unexpected) results of the green summer season in terms of occupancy and turnover.
Most of the mountain hoteliers we worked with (not to say all) were surprised at how the room rates can go up in some periods of January and February, as well as (obviously) around New Year’s.
Hoteliers are often stuck on the qualitative perception of their facility (almost never adequate, in their opinion) without considering that customers often have to deal with the lack of supply: namely, every other hotel is fully booked or, even worse, not fully booked but nevertheless unwilling to sell online, when there’s a whole lot of world willing to go to great lengths to get a room.
At times, we were surprised by the starkly low number of facilities who were actually selling on online channels.
Ergo, it goes without saying that, in order to secure a room, it is possible to arrive at previously unthinkable figures … unthinkable to all, but not to us who have long been waving the flag of high average daily rates in high season.
The surprises of the summer season are truly incredible and this is where many hoteliers are shocked and amazed by the number of people they host, to the extent that not only they start considering the summer season as somewhat important but sometimes it even becomes their strong season.
Mountain facilities are fantastic for revenue applications and if they are located not far from the borders, they truly become small Ferrari luxury cars waiting for a grand prize.
Long live the mountains, the pure white soul of tourism.
Franco Grasso
