Many ignore an elementary notion: an unsold room is a loss, because fixed costs must be paid anyway. For this reason, failing to sell a room at a lower price is a missed opportunity.
Monthly Archive: May 2014
Talking about Revenue Management and Tour Operators is like talking about the devil and the holy water. The truth is another: the two things are perfectly compatible and the reasons why this “wedding” hasn’t...
Non-refundable rates? They are merely a palliative. They can be used for short term periods, but in the long term they only tend to drive customers away.